AI Business News #4: Content Creation Innovations

Discover the latest breakthroughs in AI technology with Microsoft’s new tools, Perplexity’s revolutionary search capabilities, and the game-changing AI video production from HeyGen and ElevenLabs.

Author

Tobias Wupperfeld
November 25, 2024

Welcome, AI enthusiasts.

In this week's Insider, we’ll explore how AI is transforming search and how AI agents are shaping the future. We’ll also tap into the exciting world of AI video production. These breakthroughs are making waves in various industries. Let’s take a closer look!

Going straight: hiring actors, renting cameras, and spending hours editing. Taking exit: using instant AI video production. Car is the content creator or business.

In This Week’s Insider:

  • Shopping within an AI platform

  • Microsoft bets on AI agents

  • AI video production

  • 2 AI tool recommendations

  • New AI explainer video

Read time: 3 minutes

Latest News

⛓️ Perplexity Launches AI-Powered Shopping

An image depicting the latest news about Perplexity, an advanced AI-powered search assistant. Show a sleek, futuristic interface with a glowing search bar and dynamic visualizations of AI processing data, such as interconnected nodes and abstract representations of knowledge. Include a modern, minimalistic background that emphasizes innovation, intelligence, and seamless user experience.

Perplexity introduces an AI-driven shopping experience, integrating research, product discovery, and purchasing features in one platform.

What's New:

  • "Buy with Pro" offers one-click checkout for U.S. Perplexity Pro users, with free shipping.

  • "Snap to Shop" allows users to find products using photos.

  • Integration with Shopify for real-time product data.

Business Impact:

Streamlined shopping experience with reduced user friction, enhanced product discovery, and improved conversion rates for merchants leveraging the platform's features.

🖥️ Copilot Studio Expands Agent Capabilities

An illustration of the latest Microsoft news, showcasing a modern office environment with futuristic technology. Include visuals representing AI innovation, digital transformation, and productivity tools, with the iconic Microsoft logo subtly integrated into the background. Highlight a dynamic and forward-thinking atmosphere with vibrant colors and a focus on collaboration and cutting-edge advancements.

Microsoft introduces new agents in Copilot Studio, allowing businesses to automate processes and enhance productivity.

What’s New:

New agents for SharePoint knowledge, real-time language interpretation in Teams, and employee self-service tasks.

Business Impact:

Streamlined workflows and enhanced efficiency, particularly in HR, IT, and project management tasks, provide businesses with tools to improve responsiveness and operational effectiveness.

Overall, the increasing integration of AI agents across Fortune 500 companies signals a growing acceptance and reliance on AI-driven solutions.

Use Case of the Week

🎥 AI Video Production

Dashboard of HeyGen where users can pick an avatar

Produce high-quality content for marketing or internal purposes without a camera or crew. Here are the steps:

  1. Let AI write the video script for you.

  2. Ask AI for recommended visuals to accompany your video, mapped to each part of the script.

  3. Create an AI avatar of yourself or pick a ready-made one in HeyGen.

  4. Optionally create a voice clone or pick a ready-made one in ElevenLabs.

  5. Stick everything together in tools like Descript or Capcut.

Tested AI Tools

🙋‍♂️ HeyGen - AI Spokesperson Video Creator

HeyGen.com is a platform for creating AI-generated videos. It allows you to turn text into videos featuring realistic virtual avatars that can speak in multiple languages. You can use it to create training materials, marketing videos, or personalized content quickly and without needing a camera or actors.

Business Value:

  • Saves time and costs for video production.

  • Creates professional-looking content with ease.

  • Supports multilingual communication to reach a global audience.

  • Helps businesses scale their video marketing or training efforts efficiently.

🎤 ElevenLabs - Text-to-Speech & AI Voice Generator

ElevenLabs.io is a platform for creating realistic AI-generated voices or sound effects. You can use it to turn text into natural-sounding speech or even clone specific voices for your projects. It’s great for making audiobooks, podcasts, video narrations, or any audio content without needing a voice actor.

Business Value:

  • Saves time and money on voice recording.

  • Produces high-quality, natural-sounding audio.

  • Offers customizable voices for branding and personalization.

  • Supports multilingual projects to reach wider audiences.

Internal Updates

New AI Explainer Video About Our Paperless Managed Solution

I created an AI avatar of myself using HeyGen to create the avatar and ElevenLabs to create a voice clone. Now I just need to input my script and the avatar is reading it.

The results are already quite impressive and are indicating the direction we are heading towards. I recommend using it for short clips and explainers. For long-form content, it might feel a bit unnatural.

On the left a young business owner worried about the mess of paper on his desk. On the right a tablet running the paperless-ngx app.

That’s it for This Week

How Did You Like This Insider Episode?

See you soon!

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